Dollars

Quebec has a specific car culture. Ownership signals arrival. The right vehicle communicates success. And an entire industry has been built around the gap between what people can afford and what they believe they need to drive. That gap is

There is a specific business model operating in Quebec that deserves examination. It is not hidden. It is advertised openly. It is legal. And it is extracting wealth from people who cannot afford the product they are being sold at a premium